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For More Information, Kindly Contact Us at thiru@it-rural.com, thirurm@gmail.com |
| About
it-rural.com |
| A
mission of team of software engineers to provide an Information
Technology based integrated solution for rural sector.
Distressed by the problems of rural sector and on the other hand realizing the immense potential of internet technology, Shri Thiruchelvam Ramakrishnan, an IT professional (MCA graduate (Master Of Computer Applications) from Madurai Kamaraj University), (native of Alampattu village, Sivaganga District of Tamil Nadu) believed that applying the same technology in line with the shape of rural sector could bailout the villages from crisis. He left a lucrative job as well as business plans (SIX years ago) to take up the cause of rural development. Thiruchelvam Ramakrishnan joined with like minded friends in IT field and the team did four years of dedicated analysis on social, economic and administrative problems that are wrecking rural India. The major observation the team found was, since there is no effective input validation for rural business activities, particularly farming, such as demand forecast, proper cultivation procedure, financial management, disease control, marketing…etc, issues like low quality, low productivity and events like glut in production, drought etc. get out of control and the net profit (the ultimate goal) started declining. Since the revenue of rural sector heavily depends on agriculture, they are stranded and quality of life becomes miserable. Based on the analysis, the team has developed an Internet Technology based commercially viable comprehensive web system it-rural.com that makes rural sector a healthy, wealthy and prosperous one. |
| The major objectives are to |
| 1. Improve rural GDP (optimizing existing activities particularly farming sector by taking care of complete lifecycle (Backward linkage <---> Service Sector <---> Forward linkage), exploring non agri oriented revenue opportunities such as animal husbandry, self-employment, Small Scale Industries…etc) 2. Increase earning per capita through a. Maximizing profit to the employers by guiding them towards optimal productivity and better price realization for their produces b.
Creating and regulating job opportunities to the workers (more farm
works, exploring non-agri based local job opportunities, enabling and
connecting the skilled workers to the urban and semi-urban based
requirements) 3.
Facilitate rural life by providing services such as G2C, B2B,
education, health management, shaping rural youth…etc. |
| Uniqueness |
| Bottom-up approach, Centralized administrative model (not a franchise one), Unbiased by all means, Patriotism as the driven force, Self sustainable, Easily replicable irrespective of revenue strength of Panchayats, Integrated approach for overall rural development (Agri, non-agri, education, health, environment, shaping rural youth…), IT-enabled complete lifecycle process management (From planning to marketing), All stakeholders of rural sector gets benefits, Providing direct employment opportunity to educated village youngsters (two persons per Panchayat), Knowledge oriented services at free of cost to villagers. |
| Pilot Implementation |
|
Based on the merit of the project the team got the opportunity to implement the proposed system on a pilot basis in Pulivendla Mandal, Kadapa District of Andra Pradesh. 11 IDP (Information and Data Processing) Centers covered 24 villages, 30,000 people, and 20,000 acres of agricultural land. One project leader, Eight Software engineers (Contract Basis), One senior retired agri-scientist (Shri Ramasubba Reddy), four advisors, two administrators and 11 System operators & 11 assistants (Panchayat-level) have worked in the 18 months pilot project. The project successfully worked on vital parameters such as Awareness Building, Three Dimensional Database, Centralized Databank, Dissemination Of Better knowledge, Training Better Cultivation Practices, Arranging Quality Inputs As Collective Deals, Scientists – To- Field visits, Farmers-Scientist Teleconference, Disease Diagnosis and Controlling Mechanism, Direct Marketing (The Core Issue), Event Management, Shaping Rural Youth (Visual Contents For Education, Entertainment, Moral Values…and Malnutrition Scheme), Literacy Programme, Environment Protection and Volunteer Wing.
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| Verification and Validation |
|
Government of Andhra Pradesh has appreciated and accepted the track record of it-rural.com and signed MoU to scale-up the project to cover the Kadapa district of Andhra Pradesh by establishing 1000 Information and Data Processing Centers. As another benchmark, NASSCOM FOUNDATION has recognized it-rural.com as a resource partner for their Rural Knowledge Network Programme. Government Of TamilNadu (Department Of Agriculture) has given work order to develop a comprehensive webportal Inviatation from Government Of Haryana (HAFED) for a joint venture |
| Request |
|
We wanted to showcase an ICT oriented proven model for Rural Development that could enable Rural Sector emerges as a stepping-stone in the process of developing our nation. Till proving our proposed system, we did not want to get any financial support from outside and the decision has helped us to reach our goal (stage-I) Our stage-II goal is to scale-up the project to serve the rural community beyond boundaries. “Trust Us. Support Us. UPLIFTING RURAL SECTOR IS NOT TOO FARAWAY” Yours truly, Team
it-rural.com For More Information, Kindly Contact Us at thiru@it-rural.com, thirurm@gmail.com |