Indian IT Professionals Presenting a unique, holistic, piloted, validated, sustainable ICT farming solution...

About Us

‘Farmers at Madanapalli (Andhra Pradesh), throwing Tomatoes on road due to price crash in market’- A first page news on media (Year 2000).

Team of IT professionals, led by Thiruchelvam Ramu, believed that with the immense potential of Information and Communication Technology (ICT), by appropriately utilizing it, farming crisis will be solved. The mission is named ‘IT-Rural’.

The team analysed, developed, piloted and validated the holistic, unique, sustainable solution that leads to better quality; increasing yield; enhancing price realization for farmers; balanced production for food security and price control; facilitating farm labour & machinery contracts and strengthening institutional farm credit system.

Features like Employer-Employee model, knowledge dissemination at no cost to farmers, all Panchayats in the project area to have a Kiosk (with two employees) each, the model doesn’t sell/ buy any input/ farm produces on its own (it simply facilitating the business deal), etc., empower the solution to overcome social, financial, geographical and trust barriers in serving farming community.

The team continue its efforts to convince the Government to adopt the solution for large-scale implementation...

Key events

  • The team prepared an approach paper and sent to Government of Tamil Nadu. As an encouraging opening, Government of Tamil Nadu responded positively (06-09-2000). Series of meeting took place and finally the team was asked to prepare the project for one district. But, due to transfer of key officials, the process faced a setback.
  • One of the team members got better job in Hyderabad and it helped Thiruchelvam to migrate to Andhra Pradesh to try for opportunity. Truly, the turning point event of the mission.
  • The solution earnt the blessing from the Great APJ Abdul Kalam and the model has been strengthened with his invaluable guidance (2002-2003).
  • India’s first of its kind model got the opportunity to get implemented in ONE Mandal of Andhra Pradesh, India (Pulivendla Mandal, Kadappa District). The model has been successfully piloted for two years. (2004-2006).
  • The team wanted to scale up the model from One Mandal (Block) to the entire district of Kadappa so that it could emerge as a proof of concept for the nationwide implementation. Government evaluated and signed a Tripartite MoU (Department of IT, Department of Rural Development and Mission IT-Rural) with the appraisal that it is a proven model.
  • NASSCOM Foundation recognized IT-Rural as resource partner for its Rural Knowledge Network. (2007)

When the team was in the process of raising fund to execute the MoU, Government of India launched two major schemes Common Service Centre (CSC) by Department of Information Technology and Rashtria Krishi Vikas Yojana (RKVY) by Department of Agriculture. The proposal was routed through RKVY for funding. (2007)

Mission IT-Rural submitted the proposal to Government to scale the model to cover the entire Kadapa District (1000 Information & Process Management Centres). The successful pilot project has been validated by the collective wisdom of the Government, State Level Sanctioning Committee of Rashtriya Krishi Vikash Yojana (RKVY).

In order to fill the capacity gap of the team in implementing such big project, as per the direction of the Government, the team formed a company ITR Technologies India Pvt. Ltd and tied up with Infrastructure Leasing & Financial Services (IL&FS). The proposal is that, Government to invest & own the kiosks and private partners to implement the solution and manage the recurrent expense through their revenue generation plan.

Government approved the proposal with the distinctive appraisal that it is a unique, proven, replicable solution and would pave way for a new extension system in the country and funds been allocated

  • But due to the political crisis happened around that time (2009-10) in Andhra Pradesh, the approved project, at the stage of getting administrative order, was jeopardized.
  • The major, undue set back had not shaken the determination of the team. Since government reneged its promise, the team did not operate the company and allowed it to get lapsed. Now, continue moving with the banner that ‘team of IT professionals trying to provide solution for farming crisis ’.
  •, a Food and Agriculture Organisation (FAO) of United Nation (UN) has appraised the model as Remarkable Initiative.
  • Indian Institute of Technology (IIT-M) signed MoU with IT-Rural as domain knowledge partner for its “Development of PP-GIS based database for optimal resource management and decision making” programme. (2012)
  • The solution has been under discussion with Government of India and Mission IT-Rural still has the belief that the proposed solution, which has the answers for what Digital India can do for a common farmer, farming and consumer, would be adopted for countrywide implementation...
  • Regional and National Media have been providing unprecedented support to mission.
  • To give momentum to the mission, Mission IT-RURAL has planned to implement the solution in One Panchayat (Veppangkulam Village, Sivaganga District, Tamilnadu, India) as a sincere contribution to the Digital India Mission.
  • Our humble, hopeful message to the nation is that Indian Technocrats has got the potential to solve farming crisis and a proven solution is made available...
  • Solving farming crisis and empowering rural masses...realistically possible one

We are confident that Government will soon recognize our patriotic efforts in serving the nation and implement the holistic farming solution to transform farming sector...