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Present System | Uniqueness
Vision
 

Stabilized, Energized and Rejuvenated Villages

 
Mission
 
Digitally connecting all Panchayats of the country, within three years time, to enable ICT to lead process of rural transformation
 
Theme
 
With the strength of Information Technology, irrespective of literacy level, providing Systematic Process Management to rural activities, in line with rural psychology,at Panchayat level is the basic theme
 
Objective (General)
 
To enable IT serving all categories of Villagers

  • Who earns now (farmers, labors, SHGs,…)

  • Who can earn (trainable and employable workforce)

  • Who need not to earn at the moment (students, housewives)

  • Who can not earn (aged, disabled)
  •  
    Objectives (Specific)
     
    1. Information & Communication Technology oriented optimization of farming sector for

  • improved quality

  • increased yield

  • better price realization to farmers

  • balanced production for the food security and price control

  • facilitating farm related labour & machinery opportunities

  • strengthening the institutional farm credit system
  •  
    By means of

  • Web enabled automation of SITE-specific knowledge dissemination process at village-level, in a controllable way, at no cost to farmers

  • Quality input supply management

  • Recording season-wise, crop-variety-wise, farmer-wise area sown details

  • Field to market connectivity
  •  
    2. Regulating Employment opportunities

  • Facilitating farmer and labor/farm machinery contracts

  • Identifying the trainable workforce, turn them to become employable and connecting to appropriate farm, semi-urban and urban related job opportunities
  •  
    3. Exploring alternative livelihoods
     
    4. Providing IT enabled platform for the business and service entities to enhance and fine tune their operations by means of micro-level management
     
    5. Improving quality of rural life by means of series of doorstep services such as G2C, B2C, internet communication, health, shaping rural youth, literacy, environment protection, etc
     
     
    Solution Architecture
     
    Implementation Mode : Public Private Partnership
     
    Roles and Responsibilities

  • Government: To invest and own infrastructure

  • Private Partner: To set up kiosks at Panchayats, offices at Blocks/Mandals, districts and State level; Develop solution & services and deploy it across the network; Recruit personnel and train them (Franchiser-Employee model); Manage the entire recurrence expense of the project through their business model.
  •  

  • Panchayat (Village level)

  • The kiosk at the Panchayat has the computer kit (one Internet connected Computer and One printer). The system operator and system assistant control the kiosk. The comprehensive database of the village is available in the system and all required data is updated by the system operator and system assistant on day to day basis.

  • Mandal (Headquarter of group of Panchayats)

  • The Mandal office has one dedicated rural expert (for the top business activity of the Mandal), two business in-charges takes care all input and marketing deals of the Mandal, One Governing Body to ensure the proper functionally of kiosks of the Mandal and computer kit.

  • District (Headquarter of group of Mandals)

  • The District office has Five dedicated rural experts (for the top business activity of the Mandal), Five business in-charges takes care all input and marketing deals of the District, Three Governing Body to ensure the proper functionally of kiosks of the District, Local content management team and computer kit.

  • State (Headquarter of group of Districts)

  • The state Headquarter has the server and IT development & maintenance team. The entire database and the knowledge bank for villager/ farmer’s SITE specific requirements is maintained here. The dedicated scientists/ experts would keep the knowledge bank robust and growing. The Governing Body would ensure the optimal functionality of entire network.

    The proposed PPP (Public - Private – Partnership) mode of implementation would function as a supplementary system to the present government system in such a way to overcome the limitations/constraints of man-driven efforts
     
     
     
    Functionality
     
     
     
    A kiosk CAN enable farmer to:
     
    • Understand latest information on cultivation practices, Government Schemes

    • Select crop based on demand & already sown area of the crop variety of the current season (a long term goal!)

    • Get SITE-specific manure schedule (printouts in regional language at no cost to farmers)

    • Know near-by availability of quality seeds and fertilizers

    • Reach Institutional financial sources

    • Organize farm-labor/machinery

    • Act according to Regional Weather forecast

    • Use disease diagnosis tool for timely remedy

    • Spot market in advance with Localized marketing intelligence

    • Arrange inputs and selling farm produces through collective deal basis in a transparent, unbiased way
    • Repay the crop loan with smile and pride
     
    Tools
     
    1. Dynamic databank/ knowledge bank (Computerising the Knowledge of experts in a specific IT format, in Dual language, in text & visuals)
     
    • SITE specific Prescription (quantity of seeds, manure schedule,etc.) to address each farmer’s need separately

    • Latest cultivation practices

    • Consultation

    • Localized Marketing intelligence to help farmers to spot the market/buyer in advance and organize harvesting accordingly

    • Post-harvest technologies
     
    2.Updateable three-dimensional database of villages ( Environmental, Family and Personal, Professional)
     
    Example :Professional Details - Farming
     
      a.) Baseline Data (Farmer name,land extent,soil, irrigation,climate, etc)
    • Automates Lab- to- Field extension process

    • Connects Input Suppliers, Financial Institutions
      b.) Transactional Data (Season-wise, farmer-wise, crop-variety-wise area sown)
    • Relays ongoing field info to Government, Research stations, financial institutions, markets

    • Enables farmers to select crop for the present season based on ‘demand Vs. already sown area’ [a long term goal]
     
    3. Semi automated E-commerce
     
      a.) Input Supply Management
    • most of the input materials are not touch & feel products

    • factors like small landholding size, physical fitness of farmers

    • quality inputs at less transportation cost
      b.) Transparent Marketing
    • Farm produces are highly touch and feel hence local assessment required

    • Same agency that gave backward linkage provides forward linkage hence more credibility (from buyers viewpoint)

    • properly harvested produces, careful packing & transportation and minimum service charges earns more profit (for both buyers and farmers)
     
    4. Volunteer Wing
     
    • Teaching professionals & students

    • Donors/ NGOs for aged, diseased, disabled, education
     
    Business Plan
     
    The system would generate revenue through
     
    • Services charges from farmers/ business entities/service sector for their transactions/operations (the major revenue source)

    • Event managements/ business promotions/ awareness programmes for all stakeholders

    • Sharing data/ business surveys to recognized organization

    • Charges for Facility related services
     
    Uniqueness
     
    • Self realized efforts of IT Professionals having 8+ years of progressive track record

    • earning cum facility oriented approach

    • Franchiser - Employee model on Public Private Partnership Mode (not a franchise one and infrastructure owned by government hence no social barrier for villagers to avail these services)

    • Knowledge oriented services at no cost to villagers and subscription free too hence no financial barrier to avail knowledge

    • Connects all Panchayats of the district irrespective of revenue potential of villages hence no geographical barrier to reach the kiosks

    • ICT-enabled complete lifecycle process management (From planning to marketing)

    • One hour free computer literacy to village children

    • Self-sustainable (agri-focussed, collective deal based semi-automated e-com model)

    • This model helps government to effectively and efficiently manage the key components of agricultural sector such as better quality & yield, better price realization to farmers, balanced production for food security & steady price and strengthening institutional credit system

    • ICT driven model hence easily replicable

    • All genuine stakeholders of rural sector get benefits

    • Providing direct employment opportunity to educated village youngsters (two persons per Panchayat)

    • Successful 18 months of pilot implementation (self-funded)
     
    Outcome
     
    Tangible
     
    • Comprehensive database of villagers to help various schemes and missions to deliver better result

    • Reduced Knowledge gaps improves quality & productivity

    • Farmers (smaller as well as marginal farmers also) arranging quality inputs at less transportation cost

    • Better productivity and transparent marketing connectivity increases the net profit of the farmers well over 40%( much higher in the case of exports)

    • Automation of knowledge dissemination process helps experts thinking forward rather than repeating the information

    • Season-wise, farmer-wise, crop-variety-wise area sown transactional database helps large-scale buyers, retailers to plan and organize the procurement effectively and efficiently; It also leads for village-level credit reference system

    • Credibility over farm activities is increased and technology oriented approach drags rural youth in to farming sector to assist their parents mentally

    • Alternative livelihoods explored to increase income

    • One hour free computer literacy to rural youth (educational contents, yoga, spoken English…etc) increased the confidence and satisfaction level of the students as well as parents

    • Increased ‘per capita income’ along with Facility oriented services makes the rural life more satisfactory
     
    Intangible
     
    • Direct employment to local youngsters

    • Indirect employment by connecting skilled workers of villages to farm, urban, semi-urban related opportunities

    • Better productivity and marketing connectivity increases net profit over 40% that encourages farmers to

      • Repay loan amount

      • Invest necessary amount on Input

      • Increase spending on health, children's education

      • Increase purchases
    • Government- Public coordination is improved
     
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